2/18/10

swap meet with awesome visuals

As a fashion merchandising student (in addition to being a life-long fan of fashion) I have come to develop a greater appreciation for all aspects of the industry. One such aspect I've grown pretty fond of is visual merchandising. It's amazing what visuals do for a store... think about it, would you initially have been as drawn to Urban Outfitters or Anthropology if there wasn't all that extra stuff in the store to draw your attention? This is a slideshow of images found on Wallpaper.com. Wallpaper is a lifestyle magazine out of London that focuses on architechture, art, interior design and fashion. There is a lot of really amazing imagery on that website. But, as I was saying, this slideshow shows the development of the visuals for a pop-up boutique in New York City's lower east side.

Click here to see the slideshow:
Wish You Were Here: London/ New York Retail Swap

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